CASE STUDY
Expanding EmJac
A Precision-Driven Marketing
OVERVIEW
EmJac Industries is the go-to partner for food service consultants, designers, architects, general contractors, and project owners who need custom stainless steel fabrication that meets the highest standards of quality, precision, and durability. Their customers face tight deadlines, complex installations, and high customization demands, requiring solutions that reduce risk, enhance efficiency, and deliver long-term value.
Driving brand visibility, industry engagement, and business growth
BeOne Marketing acted as EmJac’s Chief Marketing Officer (CMO) and full-service marketing team, managing all aspects of website development, SEO, social media, email marketing, video production, PR, and industry engagement. By creating a sustainable marketing model, we ensured that EmJac continuously gains exposure, strengthens partnerships, and remains the first call for professionals who need reliability—not just a vendor.
3D render created post-installation to showcase the project in the case study
STRATEGIC MARKETING APPROACH
Refined Positioning & Messaging
- Integrated EmJac’s core values—Ethical, Motivated, Just, Accountable, Committed—into all marketing efforts.
- Developed messaging focused on risk mitigation, ensuring alignment with industry pain points.
- Positioned EmJac as a solutions-driven partner, not just a manufacturer.
Developed marketing materials to strengthen
EmJac’s industry positioning and expertise
EmJac’s industry positioning and expertise
COMPREHENSIVE MARKETING EXECUTION
CASE STUDIES, VIDEO & PHOTO PRODUCTION
CASE STUDIES, VIDEO & PHOTO PRODUCTION
Through high-quality video and photo production, BeOne successfully highlighted EmJac’s expertise in custom stainless steel fabrication, bringing attention to the precision, innovation, and collaboration that define every project.
David Burke Prime – Himalayan Salt Wall Wine Display
Showcased the seamless blend of functionality and workmanship, reinforcing EmJac’s reputation for precision and innovation.
David Burke Prime – Himalayan Salt Wall Wine Display
Showcased the seamless blend of functionality and workmanship, reinforcing EmJac’s reputation for precision and innovation.
Casa Stefano – Custom Kitchen
A testament to EmJac’s ability to create elegant yet functional stainless steel solutions for high-end restaurants.
A testament to EmJac’s ability to create elegant yet functional stainless steel solutions for high-end restaurants.
Joey Manhattan Beach – Custom Wine Displays
A bold statement in modern restaurant aesthetics and efficiency, designed to complement the high-energy ambiance.
A bold statement in modern restaurant aesthetics and efficiency, designed to complement the high-energy ambiance.
High-quality video production showcasing Harmonic Wine Displays wine storage solutions
Through strategic case study storytelling, compelling visuals, and targeted content strategies, BeOne has helped elevate EmJac’s brand presence, ensuring their work speaks for itself—loudly and clearly across the industry.
SOCIAL MEDIA DIGITAL ENGAGEMENT
- Grew LinkedIn engagement by joining key industry groups and increasing direct interaction with consultants, contractors, and designers.
- Increased brand awareness and interactions through targeted digital campaigns.
We successfully managed three EmJac brands, each with a distinct focus:
- EmJac: Industry insights, project showcases, and expert perspectives.
- Harmonic Wine Displays: Luxury aesthetics, innovative wine storage, and lifestyle appeal for high-end consumers.
- Stainless Doors: Custom stainless steel solutions, emphasizing durability, precision, and premium applications.
Driving engagement and brand storytelling through targeted social media
SOCIAL MEDIA - RESULTS
Stronger Brand Awareness
- Social Media Reach: +280% increase in non-follower and follower reach.
- New Social Media Followers: +104% increase.
- Post Engagement Growth: +587% increase.
Using social media to position EmJac as thought leaders and showcase expertise
MARKETING & SALES MATERIALS
- Designed brochures, presentations, and marketing cards to effectively communicate EmJac’s expertise.
- Developed a visually engaging case study portfolio for industry presentations.
Created brochures, sales decks, and case study portfolios to showcase EmJac’s expertise
WEBSITE MANAGEMENT
Enhanced content & SEO strategy to improve website visibility and lead generation.
Created and managed dedicated websites:
Created and managed dedicated websites:
- EmJac Industries – Custom stainless steel fabrication for commercial kitchens.
- Harmonic Wine Displays – Custom wine storage solutions tailored for functionality and aesthetics.
- Stainless Doors – Fabricating custom stainless steel doors and frames built for durability.
Optimized and managed websites for EmJac and its divisions to boost visibility and leads
SEO & Performance Optimization:
- Improved site speed and mobile responsiveness for better user experience.
- Enhanced metadata, keywords, and backlink strategies to boost search rankings.
- Developed SEO-friendly case studies and blog content to attract industry professionals.
MONTHLY NEWSLETTER
Delivered valuable industry insights and company updates to past clients, prospects, and industry partners, reinforcing EmJac’s position as a leader in custom stainless steel solutions.
Content strategy focused on:
Content strategy focused on:
- Emerging trends in stainless steel fabrication and design.
- Project highlights showcasing real-world applications.
- Expert insights and best practices for architects, designers, and food service professionals.
- Exclusive company news, partnerships, and innovations.
Publishing a monthly newsletter to share industry insights, project updates, and company news
- Achieved a 42% open rate, surpassing industry standards and driving strong engagement with key audiences.
- Helped strengthen client relationships and establish trust, leading to increased inquiries and repeat business.
Shared festive holiday greetings to engage and connect with EmJac’s audience
EVENTS
EVENTS
We successfully coordinated and participated in key industry events to strengthen EmJac’s presence, build relationships, and share expertise:
- Lunch & Learns – Interactive sessions engaging architects, designers, and industry professionals.
- Online CEU Presentations – Educating audiences on custom stainless steel solutions and best practices.
- Bond Event – High-level networking and strategic partnerships with industry leaders.
- NAFEM & Other Industry Events – Showcasing innovations, expanding connections, and positioning EmJac as an industry authority.
Hosting events to educate, engage, and expand EmJac’s network
CEU PRESENTATIONS
We developed continuing education (CEU) presentations to enhance industry knowledge and position EmJac as a thought leader.
Custom CEU Development: Created specialized presentations tailored to the needs of architects, designers, and industry professionals.
CEU Presentations Created:
Custom CEU Development: Created specialized presentations tailored to the needs of architects, designers, and industry professionals.
CEU Presentations Created:
- Risk Mitigation in Food Service Projects
- Five Pitfalls to Avoid When Designing or Building Wine Storage –
- These presentations provided valuable industry insights while strengthening EmJac’s relationships with key decision-makers.
Developed CEU presentations to educate industry professionals
ACCOUNT-BASED MARKETING (ABM)
ACCOUNT-BASED MARKETING (ABM)
- Strategic Outreach: Launched targeted email campaigns and LinkedIn engagement to keep EmJac top-of-mind among industry professionals.
- Strengthened Industry Presence: Built relationships with key publications and associations to position EmJac as a thought leader.
- Personalized Connections: Achieved a 20-22% LinkedIn invitation acceptance rate, exceeding industry benchmarks.
Using ABM to strengthen presence, engagement, and connections
RESULTS
Stronger Industry Engagement & Thought Leadership
- Case Study Promotion: Successfully showcased EmJac’s expertise through compelling case studies, increasing LinkedIn engagement and attracting interest from industry professionals.
- Industry Recognition: Secured features in Miami Living Magazine and trade publications, reinforcing EmJac’s leadership in custom stainless steel solutions.
- Key Trade Partnerships: Strengthened credibility through collaborations with architects, designers, and consultants.
Driving New Business & Retaining Clients
- Remarketing Ad Campaigns: Boosted website conversion rates by 96.4%, effectively re-engaging prospects.
- Direct Engagement with Former Clients: Reconnected with key past clients, leading to renewed project discussions and future collaborations.
- Email Marketing Success: Achieved a 42% open rate, surpassing industry benchmarks, while maintaining a highly targeted approach to outreach.
We have generated meetings with new prospects who now consider EmJac an indispensable addition to their vendor list.
The team behind EmJac’s excellence and innovation
TEAM & COMMUNITY OUTREACH
EmJac is committed to making an impact beyond custom stainless steel solutions—actively supporting community initiatives and fostering team engagement.
- Rally for Life with Chris Fletcher: Showcased EmJac’s dedication to community support, with the team actively participating in this impactful event