There has traditionally been a lack of alignment between sales and marketing in building materials. The result is that every dollar spent on marketing and every action taken by a salesperson is much less effective.

Be One understands how to align sales and marketing to grow your sales faster and at a lower cost per sale.

One of the biggest challenges building materials companies face is how to integrate all of their marketing programs for maximum effectiveness. Be One understands the importance of presenting a consistent brand image and marketing message so that each customer interaction builds upon the others.

Whether it is your website, a trade show exhibit, an email campaign or a sales presentation, they all will perform better with an integrated approach.

The building materials industry is one of the most difficult industries in which to successfully introduce a new product. Decision-makers like contractors and homebuilders are stubbornly resistant to change.

The reason why your new product is a good idea frequently is not enough of a reason to get the building material customer to change.

Be One understands how to identify who the most important customer is, the reasons they will resist change and how to position your new product to gain maximum acceptance.

3D environments are designed to create a truly immerse experience to discover and shop products from any device with no plugins or downloads required. Think of our solution as an On-Site experience for your commercial and residential customers. Request a quote.

Moving from traditional marketing to a more digital advertising approach that includes social media can be difficult. It requires a new skill set. Many companies make the mistake of investing in these programs without realizing how time-consuming and difficult they are to set up and manage. Be One is very experienced in helping build material companies to get the maximum benefit from these powerful programs

Sales of building materials are going to grow faster and faster.

Few companies are keeping up with these new realities. They’re pursuing day-to-day sales and not paying much attention to the changes that are coming - or those that are already happening. Be One can help you to create solid e-commerce business from building and supporting the site up to lead generation and conversions tactics.

Tradeshows are an important and expensive part of many building materials company’s sales and marketing programs. Too often companies exhibit at trade shows just because they always have. They also settle for a lower return on their investment than they should. Whether it is designing an exhibit that draws more qualified traffic or developing an effective program to follow up on show leads, Be One knows how to make your tradeshow programs more successful.

Thought leadership or content marketing is a critical component of marketing today. Many companies realize the value of thought leadership but don’t know how to proceed.

Be One can make you the preferred go to source of information about your product category. This will dramatically increase your web site traffic and position you as the place to start when customers want to choose the best product for their project. CEU's, white papers, articles, social media posts, we will have you covered.

It is critical in today’s complex world that organizations understand, identify and manage their environmental, social and economic impacts. Corporate responsibility & sustainability is about enabling companies to incorporate the creation of social and environmental, as well as economic, value into core strategy and operations. This improves the management of business risks and opportunities while enhancing long-term social and environmental sustainability.

Explore our showcase of case studies—high-impact tools we’ve created for clients to support sales, marketing, PR, and partnerships. When built strategically, case studies extend the value of each project across your entire business.