WFMT Radio Network was looking to turn a long-standing radio program into an interactive online experience. Be One worked with the client to deliver on the following requirements.
Developed brand personas of the target audiences. Developed brand positioning and tested key messages. Designed and developed website including streaming media player which had to comply with legal and technical requirements of the US Library of Congress. Designed and developed by-subscription based ecommerce platform.
Students, University Professors, Music Enthusiasts and Composers.
The initiative exceeded goals by more than 160%. In just six weeks, Exploring Music saw 300 new memberships and 3,858 engaged visitors. And within three months of launching, the website accomplished its year long goal of 1,000 new members. Additionally, 10% of those who signed up had never heard the radio show before.