Edison Insurance partnered with our team to establish an online lead generation platform by developing a new online website to drive prospects to get a quote for the homeowners insurance policy.


In partnership with our affiliate IDM, our team provided Brand Development, Online Strategy, UX, Web Design and Development in .NetNuke.

Brand Development work included positioning and key messages built around the big idea ‘Edison is the brighter side of insurance’

Website was integrated with quoting system and CRM. We equipped the site to enable quote generation by zip code and address. The online visitor can save a quote by creating an account and learning about the claims process. In addition, we developed a tool to allow website visitors to find a local agent.

As part of this project, we also developed the Agent Center portal where agent partners could generate quotes for their customers.

Target Audience

Insurance Agents